Privacy policy

Last updated: 23 May 2025

1. Apex Longevity Privacy Policy

This Privacy Notice explains how Apex Longevity Academy Pty Limited processes personal data, and what rights you have in relation to your data. Where a separate privacy notice has been provided to you by us, please refer to that notice in the first instance (and if there is any inconsistency between that notice and this notice, the separate notice should take precedence).

Apex Longevity Academy Pty Limited is a company registered in Australia with its registered office (“We”, “Us” or “Our”).


You can also look at the Cookies Policy to find out what cookies we use and why.

 For the purposes of the Privacy Act 1988 (Cth), Apex Longevity Academy Pty Limited is an APP entity responsible for handling your personal information. If you have any questions or concerns about how your personal information is managed, you may contact us using the details below or lodge a complaint with the Office of the Australian Information Commissioner (www.oaic.gov.au).

How we use your personal data will depend upon how you use our services. If you have questions or comments about this privacy policy or our privacy practices, you may email us at infoau@apexlongevityacademy.com

Nothing in this Privacy Policy is intended to, nor shall be taken to, form a contract between you and us.


2. Information we collect

Without limitation, any of the following Data may be collected:

2.1 Personal data, or personal information, means any information about an individual from which that person ‎can be identified. It does not include data where the identity has been removed (anonymous data).

2.2 The personal information that we collect depends on the context of your interactions with us, whether you subscribe for any services from us, and the choices you make. The personal information we collect may include the following: 

Identity Data includes first name, maiden name, last name, username or similar identifier, marital ‎status, title, date of birth and sex; 

Contact Data includes billing address, delivery address, email address and telephone numbers; Financial Data includes bank account and payment card details; 

Transaction Data includes details about payments to and from you and other details of services you have purchased from us; 

Technical Data includes internet protocol (“IP”) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website; 

Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses; Usage Data includes information about how you use our website and services;

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

2.3 We do not process your special category personal data.

2.4 We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe or Paypal. You may find their privacy policy link(s) here: https://stripe.com/gb/legal/consumer and https://www.paypal.com/us/legalhub/useragreement-full.

2.5 All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you.

2.6 We do not knowingly solicit data from or market to children under 18 years of age. By using the website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at infoau@apexlongevityacademy.com. We may implement age-verification measures to help prevent unintended access by users under 18.

3. How is your personal data collected

3.1  Some information, such as your IP address and/or browser and device characteristics, is collected automatically when you visit our website.

3.2 We automatically collect certain information when you visit, use, or navigate the website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our website, and other technical information. This information is primarily needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes.

3.3 We also collect information through cookies and similar technologies.

3.4 The information we collect includes:

Log and usage data, diagnostic, and performance information our servers automatically collect when you access or use our website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity on the website (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings);

We collect device data such as information about your computer, phone, tablet, or other device you use to access the website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information;

We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the website; and

Third parties or publically available sources. We will receive personal data about you from various third parties.


4. Processing your information

4.1 We process your information to provide, improve, and administer our services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

4.2 We process your personal information for a variety of reasons, depending on how you interact with our website, including:

To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order;

To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service;

To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service;

To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information;

To fulfil and manage your orders. We may process your information to fulfil and manage your orders, and payments;

To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user; and

To moderate forum usage. We may monitor our forum communications in order to ensure users abide by the code of conduct.


5. Legal bases we rely on to process your information

5.1 We handle your personal information in a lawful and fair manner and only where reasonably necessary for our functions or activities, as required under the Privacy Act 1988 (Cth). This may include situations where we have your consent, where the handling of information is necessary to provide our services to you, to comply with our legal obligations, or where we believe it is reasonably necessary for our legitimate interests and those interests are not outweighed by your privacy rights. As such, we may rely on the following legal bases to process your information:

 

We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time;

 

We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our services or at your request prior to entering into a contract with you;

 

We may process your personal information when we have a legitimate interest in doing so;

 

We may rely on legitimate interests to communicate with you about your account, improve our services, or protect our platform from fraud or abuse.

 

We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved; and

 

We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

 

5.2 Under Australian privacy law, we are generally responsible for the personal information we collect and handle, and must ensure it is managed in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. This privacy policy applies to personal information for which we are responsible. It does not apply where we handle personal information on behalf of another organisation — for example, when we provide services to a clinic partner who determines how your personal information is used. In such cases, that organisation is responsible for your information and their privacy policy will apply. 


6. When and with whom do we share your personal information

6.1 We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers

6.2 We may share your data with third-party vendors, service providers, contractors, or agents (“Third Parties”) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our Third Parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of Third Parties we may share personal information with are as follows:

Ad Networks;

Data Analytics Services; and

Affiliate Marketing Programs.

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company; and

Other Users. When you choose to share personal information or otherwise interact with public areas of the website, such personal information may be viewed by all users and may be publicly made available outside the website in perpetuity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our website, and view your profile.

6.3 We may disclose your personal information to overseas recipients in limited circumstances — for example, to service providers who assist us in operating our business. Before doing so, we will take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to your information. These steps may include contractual arrangements or other safeguards. If it becomes necessary to transfer your personal information overseas, we will update this privacy policy to reflect the nature and extent of such disclosures.

6.4 This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements

 


7. Length of time your information is kept

7.1 We retain your data for as long as is required to provide our products and services to you; as necessary for the purpose it was collected; to meet for our legal obligations; or for our legitimate interests. No purpose in this policy will require us keeping your personal information for longer than the period of time in which users have an account with us, unless a longer retention period is required by law (such as tax, accounting, or other legal requirements).

7.2 When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


8. Ways we keep your information safe

8.1 We aim to protect your personal information through a system of organisational and technical security measures.

8.2 We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk. You should only access the website within a secure environment.


9. Security

9.1 If you would at any time like to review or change the information in your account or terminate your account, you can contact us using the contact information provided.

9.2 Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

9.3 If you have questions or comments about your privacy rights, you may email us infoau@apexlongevityacademy.com.


10. Our use of cookies

10.1 We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store your information. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10.2 We use cookies to allow essential operations on the website and ensure the proper functioning of specific features, such as the login option or the ability to add a product to your cart. This type of tracking is always enabled, otherwise it would not be possible to view the website or make online purchases.

10.3 We use analytical cookies to help us understand how our site is used. No information about your identity or any personal data is collected. The information is treated in an aggregate and anonymous form.

10.4 Google Analytics: We use Google Analytics to learn more about our website visitors’ interaction with our website, including Google Analytics Demographics and Interest Reporting. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their websites. Google Analytics customers can view a variety of reports about how visitors interact with their website to improve it. Via cookies, we may collect information about your computer, including your IP address, operating system, and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns and does not identify any individual. Like many services, Google Analytics uses first-party cookies to track visitor interactions, as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and help us improve our site. Cookies contain information that is transferred to your computer’s hard drive. These cookies store information such as the time of the current visit, whether the visitor has been to the site before, and what site referred the visitor to the webpage. Google Analytics collects information anonymously, reporting website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: [Google Analytics Opt-Out](https://support.google.com/analytics/answer/181881?hl=en). 

10.5 Vimeo: The percentage of each video you have watched, used to present your course progress, continue playback from where you left off as well as allowing us to gauge the success of each course. This is retained for as long as your account is active. The following Privacy Policy explains the information that Vimeo collects when you use its products and services https://vimeo.com/privacy.

10.6 Facebook Remarketing This website uses Facebook remarketing service to advertise to previous visitors to our site in the form of an advertisement on Facebook. Third-party vendors, including Facebook, use cookies to serve ads based on someone’s past visits to the Apex Longevity website. Any data collected will be used in accordance with our own privacy policy and Facebook’s privacy policies. You can opt out of remarketing by visiting this link: [Facebook Remarketing Opt-Out](https://www.facebook.com/ads/website_custom_audiences/

10.7 Cookies and Online Advertising To learn more about our third-party ad-serving partner, cookies, and how to opt out of customized Google Display Network ads or adjust your settings, please visit [Google Ads Preferences Manager](http://www.google.com/policies/technologies/ads/) to adjust your settings. You can also opt out of a third-party vendor’s use of cookies by visiting the [Network Advertising Initiative Opt-Out Page](https://optout.networkadvertising.org/). 

10.8 Links to Other Websites Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites, and they are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. 

11. What are your privacy rights

11.1 Your rights under data protection legislation

  • To receive a copy of, the personal data we hold about you;
  • To object to how or why we collect and use your personal data;
  • To ask us not to use your data for direct marketing
  • To ask us to erase your personal data;
  • To request that we restrict our data processing activities in relation to your personal data;
  • To provide, in a machine-readable format the data you have provided to us, (either directly or generated by your use of our products and services). You can ask us to send this to you or to send it directly to another organisation;
  • To ask us to correct the personal data we hold about you if it is incorrect; and
  • To ask us to ensure that any automated decision we make (which would have a significant effect on you) be reviewed by a human being.

However, please note that these rights are not absolute, and we can refuse your request in certain situations where an exception applies.

11.2 If you would like to make a request please contact our Customer Services team at infoau@apexlongevityacademy.com or in writing to Apex Medical at 111 Park Street, London, United Kingdom W1K 7JF.

11.3 If you are not satisfied with how we have handled your personal information or responded to a privacy complaint, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au. However, we would appreciate the opportunity to address your concerns directly before you escalate the matter, so please contact us in the first instance at infoau@apexlongevityacademy.com.

11.4 If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us at infoau@apexlongevityacademy.com. However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.


11.5 You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us at infoau@apexlongevityacademy.com
. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

12. Frequency of updates to this policy

12.1 We may update this privacy policy from time to time. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

12.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


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